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Project:
Millwork Design Center
Client: The Home Depot
The Millwork Design Center at Home Depot showcases
product while allowing customers to access information in an easy,
engaging manner. The physical space design encourages self-exploration
in the event a sales associate is busy with another customer. The
graphics feature Home Depot positional messaging and imagery to
create a decision making process that is thoughtful, important and
appealing to the target demographic. Informational areas offer product
specifications, customer ordering options, and a highlighted alcove
featuring energy saving ideas, personal security options, and environmental
awareness issues to educate customers and encourage repeat business.
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